Modern-day business development requires companies to adopt and adapt to evolutionary strategies that can open up opportunities and manage challenges that are often created by the growth of social and digital technology. It’s increasingly difficult to get a potential buyer on the phone to listen to a pitch because now they’re afforded the ability to take charge and do their own research and interact only with vendors and providers that they feel will be the best match for their business. This means that your strategies and tactics must remain ahead of the curve digitally in order to continue building clientele.
With this new, digital era, there is vast opportunity to gain attention and reach a broader audience. Social media platforms, internet advertising and websites all have the potential to upsell your products, expertise, services, and value on a much greater scale. These mediums also allow you to gain knowledge on what your competitors are doing and gauging what you could do better to gain an edge on them.
Enhancing your digital presence allows for you to communicate differently and more effectively with your customers. Online meetings and demos give you the ability to show off what you have to offer and effectively communicate your vision to the masses. Through this, you transition from a “pushy” narrative into a buyer-directed conversation.
There are so many choices available, and it can become very overwhelming trying to figure out where to begin. Ransome Associates is here to help. Instead of developing oft-ineffective one-way marketing and selling tactics, we focus on relationship building and in-depth business development. This approach requires your business to listen more and talk less, while also being responsive in a way that balances the needs and objectives of buyers and sellers alike. From determining where your main priorities lie to appropriately melding your current strategies with new ones, we can assist you with it all.
Services We Provide
We will work closely with your team and external service providers and vendors to help you create an effective strategy that will enhance your business development objectives. This includes analyzing and optimizing your digital identity, pinpointing exactly how to leverage social media to work to your advantage, updating tools you use for client relationships to increase efficacy, develop new approaches for sales/prospecting conversations through modern hardware and software, as well as identifying effective methodology for conveying your areas of expertise to a broader digital audience.
Tailored to Your Needs
Our services are customized specifically for each client, taking into consideration what the starting point is, objectives and goals, as well as the abilities of internal and external resources available. We determine all of these things through a deep audit, and the outcome serves as a jumping off point for the project. For those clients using outside service providers for site design/management, marketing, and/or communications, we provide detailed project management services that can coordinate projects and ensure any changes are appropriately integrated and optimized.