{"id":13295,"date":"2020-05-13T18:08:45","date_gmt":"2020-05-13T18:08:45","guid":{"rendered":"https:\/\/ransomeassociates.com\/?p=13295"},"modified":"2020-05-13T18:08:45","modified_gmt":"2020-05-13T18:08:45","slug":"post-covid-19-seo-and-digital-marketing-strategies","status":"publish","type":"post","link":"https:\/\/ransomeassociates.com\/2020\/05\/post-covid-19-seo-and-digital-marketing-strategies\/","title":{"rendered":"Post COVID-19 SEO and Digital Marketing Strategies"},"content":{"rendered":"

Better Mouse trap or smarter mouse?<\/span><\/h2>\n

With the global pandemic there comes fear and caution across all sectors of business. \u00a0 If you are not a government agency you are faced with preserving cash while your business weathers the storm. \u00a0 It doesn\u2019t matter whether you are General Motors, Tesla, YMCA, Bank of America, or a start-up. \u00a0 \u00a0 One of the first places businesses go to preserve cash is with their workforce and this can be seen with the latest jobless benefit claims filed in early May of <\/span>33 Million People and climbing<\/span><\/a>.\u00a0\u00a0<\/span><\/p>\n

Sales and Marketing are usually the first to be impacted with lay-offs and furloughs. \u00a0 Interestingly, digital transformation of the buyers behavior and business is accelerating as can be seen in Telehealth, E-Commerce Business, and much more.\u00a0 Is your business able to continue bringing new customers to the \u201ctable\u201d during this process? \u00a0 Much depends on your organization’s ranking in search engines and SEO work that was done pre-pandemic. \u00a0 Those who have made investments are actually able to grow their businesses or shrink less; those who have not embraced SEO and digital marketing have seen their sales decline and pipelines reduced to \u201cdust\u201d.\u00a0<\/span><\/p>\n

Twelve years ago we were in the midst of a recession and the world discovered that paid search could boost business but was expensive. \u00a0 SEO however proved to be a <\/span>low cost per lead solution<\/span><\/a> vs other forms of marketing.\u00a0 \u00a0 The key to winning the SEO battle is through the production of \u201cthought leading\u201d content that brings the community you\u2019re servicing back to your digital home (Web-Site) again and again.<\/span><\/p>\n

The other important thing to understand about SEO is that you must consistently create new content, blogs, and new links. \u00a0 If you stop your position will slowly begin to \u201cmelt\u201d away; not because you are losing work you have done, but rather you are losing to the competition who has not hit the \u201cpause\u201d button.\u00a0\u00a0\u00a0<\/span><\/p>\n

Lastly, remember that the buyers purchasing behavior is forever changed due to the pandemic.\u00a0 Everyone is learning how to get buy without going to trade shows, without direct mail, without door knocking, and without face to face. \u00a0 In many cases the buyer prefers this method. \u00a0 Why go to the doctor\u2019s office when he can see you in the safety of your own home?\u00a0 Why go to Walmart when Amazon can bring it to your door quickly for free?\u00a0\u00a0\u00a0<\/span><\/p>\n

Digital transformation is here to state and accelerate.\u00a0 Get your SEO partner to work with you to get the business flowing in your doors again. \u00a0 SEO takes time and there is no magic wand, so the sooner you start the sooner you will see gains and a return on investment.\u00a0 It’s not about a better mousetrap, it is about a smarter mouse!<\/span><\/p>\n

SEO Strategies to Pursue During a Pandemic<\/span><\/h2>\n

Don\u2019t paus your digital marketing during COVID-19.\u00a0<\/span><\/p>\n

Focus on the main things:<\/b><\/p>\n

 <\/p>\n

    \n
  1. \u00a0Make your website fast. \u00a0 Check with <\/span>GTMetrix<\/span><\/a> and you can see how your site is performing. \u00a0 Work with a partner to lubricate, accelerate, and free your site from problems.\u00a0 Speed kills\u2026.rankings!\u00a0 (digital marketing)<\/span><\/b><\/li>\n
  2. Make sure you have trackers on the site so you understand who is visiting and what they are reading. \u00a0 This gives you a quick understanding of the content buyers want and what they care less about. \u00a0 Often folks are surprised with what visitors are viewing and have been focused elsewhere.<\/span><\/li>\n
  3. Give and give generously.\u00a0 Folks want content that can help them understand the industry and make decisions.\u00a0 If you teach them something they will begin to trust your company and consider your products or solutions.\u00a0 Companies continually honking their own horn quickly become the used car salesman no one wants to experience. \u00a0 If you build a relationship the rest will take care of itself if you have a quality solution.\u00a0<\/span><\/li>\n
  4. Keep being socially media active\u2026you need to be a vibrant firm with lots of things to say otherwise it looks like you are out of business or severely wounded.\u00a0 Don\u2019t overdo it but think about e-blast on a regular (not annoying) basis. \u00a0 I get a blast from one company every day with their catalog.\u00a0 I no longer open the email and delete it upon site.\u00a0 \u00a0 I don\u2019t want to block it as I might be interested in the future, but come on, every day. \u00a0 We are amazed with \u201clook at me\u201d posts.\u00a0 \u201cBEST WIDGETS SOLD HERE\u201d \u00a0 Do you really need to \u201ctoot your own horn\u201d about your wonderful widgets?\u00a0\u00a0<\/span><\/li>\n
  5. Let people know you care and are taking care of yourself, your employees, your customers, and your business during this most difficult time.\u00a0 Show your team practicing safe distancing or explain how you are protecting your customers.\u00a0\u00a0<\/span><\/li>\n<\/ol>\n

     <\/p>\n

     <\/p>\n

    We know the world is facing difficult decisions in the coming months as the government helps phases away. \u00a0 Keep your \u201clight on\u201d and your \u201cdoors open\u201d with digital marketing during the pandemic and your business will be one of the first to rebound when we head down the curve. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Better Mouse trap or smarter mouse? With the global pandemic there comes fear and caution across all sectors of business. \u00a0 If you are not a government agency you are faced with preserving cash while your business weathers the storm. \u00a0 It doesn\u2019t matter whether you are General Motors, Tesla, YMCA, Bank of America, or<\/p>\n","protected":false},"author":2,"featured_media":13298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3,4],"tags":[],"yst_prominent_words":[90,217,214,115,117,91,48,211,55,215,212,213,219,216,75,118,220,210,218,128],"_links":{"self":[{"href":"https:\/\/ransomeassociates.com\/wp-json\/wp\/v2\/posts\/13295"}],"collection":[{"href":"https:\/\/ransomeassociates.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ransomeassociates.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ransomeassociates.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ransomeassociates.com\/wp-json\/wp\/v2\/comments?post=13295"}],"version-history":[{"count":0,"href":"https:\/\/ransomeassociates.com\/wp-json\/wp\/v2\/posts\/13295\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ransomeassociates.com\/wp-json\/wp\/v2\/media\/13298"}],"wp:attachment":[{"href":"https:\/\/ransomeassociates.com\/wp-json\/wp\/v2\/media?parent=13295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ransomeassociates.com\/wp-json\/wp\/v2\/categories?post=13295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ransomeassociates.com\/wp-json\/wp\/v2\/tags?post=13295"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/ransomeassociates.com\/wp-json\/wp\/v2\/yst_prominent_words?post=13295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}