Top Trends
- <10% Y/Y growth and slowing of internet users. Fastest growth in more difficult to monetize and developing markets. This number should rise with the introduction of Project Loon from Google (if successful).
- 2/3 of digital content is created and consumed by consumers.
- Smartphone subscribers are growing +20%. The fastest growth is in markets like China / India / Brazil and Indonesia.
- People enabled with mobile devices + sensors uploading troves of finable and sharable data.
- More data + more transparency = more patterns + more complexity = more sophisticated + smart technology systems.
Mobile Trends
- Tablet sales grew 52% — early stage rapid growth.
- Mobile data traffic is growing at the staggering rate of >80%.
- Q4 of 2013 witnessed 315 MM smartphone units shipped.
- Smartphones still have massive growth opportunities at 30% of the 5.2B mobile phone user base.
- Tablet shipments are growing much faster than PCs ever did at 52% in 2013.
- 25% of total web usage is from a mobile phone. This is up from 14% in 2012.
- American-based mobile operating systems have grown from a 5% market share eight years ago to a 97% market share in 2013.
Advertising
- Internet advertising reached $116 billion in 2013. This represents 11% growth from 2012.
- Print still remains way over-indexed as an advertising medium. Time spent is dropping (5% of total consumption time). However, we are spending 19% of overall budgets on print.
- There is a $30B opportunity for mobile advertising in the US. Time spent is at 20%, while spend is at 4%.
- 2013 venture financing is 70% below the 2000 peak level.
Education
- Khan Academy YouTube views hit 430 MM (+69% Y/Y).
- 12 MM teaching/students and parents use Remind 101 to send to send 500MM+ messages.
Healthcare
- $765B of healthcare spend estimated from excess costs: $210B = unnecessary services, $190B excess administrative, $55B = missed preventive opportunities. This represents a huge opportunity for technology to make an impact.
- 52% of consumers want access to tools/website ranking for quality/satisfaction/patients reviews for doctors and hospitals.
- 62% of consumers are happy to communicate their healthcare concerns via email.
- +39% Y/Y digital health venture investments rising to $1.9B (2012, US).
- 46% of employers will enact participatory/outcomes based incentives. By 2015, 60% will offer price transparency tools from health plans.
Messaging
- Messaging platforms have added over 1B users in less than 5 years.
- WhatsApp sends 50B messages per day. This is up 178% Y/Y.
- Tencent WeChat (China) MAUs = 355MM, +125% Y/Y
- Snapchat manages over 1.2B messages every day.
- Images and video are rising rapidly with Instagram topping the spread in 2013.
- We are witnessing an “unbundling” of apps to build multi-purpose environments for the consumers to support multi-purpose websites.
Social Media
- Facebook contributes to 21% of social media traffic referrals.
- Pinterest contributes 7% of traffic referrals.
- Pinterest has 750MM+ cumulative boards.
- Average social media article reaches half total social referrals in 6.5 hours on Twitter, 9 hours on Facebook.
- BuzzFeed is top published with 130MM+ unique visitors, up 3x Y/Y. 50% of traffic is from mobile, 75% from social.
E-commerce
- 47% of online transactions use free shipping vs 35% five years ago.
- With the build-out of sophisticated distribution centers (and even droids), same-day local delivery will be the next big thing.
Entertainment
- Music digital track sales have declined the first time in years at -6%.
- Streaming music is up 32%.
- Bandwidth costs have decreased 27% annually between 1999-2013.
Internet of Everything
- Mining rising volume of data has potential to yield patterns that help solve basic/previously unsolvable problems, but also creates new challenges related to individual rights.
- Instant sharing/communication of many things has potential to make the world a better place.
- 1.8B photos are uploaded and shared per day.
- Senor use is rising rapidly.
- FitBit tracked 4.7B steps in 2011 and 2.4T steps in 2013.
- MyFitnessPal has tracked over 100MM pounds lost by users since the inception of the app.
- Processing costs are falling rapidly with the cloud rising.
- Early emergence of data/pattern-driven problem solving.
- Sensor use is rising at +32% Y/Y to 8B units shipping in 2013.
- Jawbone has tracked over 100MM nights of sleep.
